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Every brand and company is characterised by its own unique story. We collaborate with our clients to build narratives tailored towards their target audience.

A company connects with their audience through their branding. The branding of a business speaks a thousand words through its visual representation. Branding strategy is a critical part of sharing your story, at Rik and Ralph we work closely with brands to deliver outstanding content and campaigns.

Our priority is to tell your story in an engaging manner to capture your audience. Our background in working for leading global brands has taught us the value of branding and how customers engage with the narrative of a brand to create experiences that go beyond a transaction. Effective branding strategies builds long term relationships between organisations and their audience, to create tribes of that share the same values.

Brand Positioning
Branding to optimise market positioning driven through comprehensive market analysis
Branding Strategy
Campaign strategy, content strategy, product roadmapping, market research and analytics
Content
Modern photography, video, copywriting, social content, brochures and collateral
Branding Design
Brand strategy, messaging, logo design, visual identity system and brand guidelines

We craft narratives to tell your stories, our work not only gets attention – it gets results.

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    Brand Positioning

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    Brand Awareness Campaigns

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    Visual Brand Identity

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    Creative Campaign Development

Our mission is to build brands that add value to people's lives.

Building Your Brand Positioning

When you build, you need to start with a plan. Building a brand is no different; it calls for a look at the big picture, to create long-term goals, and to define what your brand stands for, its promise and personality. A well defined strategy will help your understand your audience, know where you stand in the marketplace. We build brand positioning strategies to differentiate you from your competitors.

Building Your Brand Positioning

To be recognised your brand needs to stand out from the crowd. A solid brand strategy will assist in defining your brand story, positioning and journey differentiating you from your competitors. For customers to invest their time and money they need to relate to your brand and trust what you are promising in the long-term.

Strategic Thinking and Planning

When customers buy your product or service they are buying into your brand’s story. The brand narrative represents how you present the brand to the world. We listen to your story and build a narrative based on your brand’s values, beliefs and mission. This will allow you to present a consistent message and build brand loyalty.

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